“Circular Economy Spotlight: The Sustainable Life of Lead Batteries” Receives Prestigious Platinum Viddy Award
The Association of Battery Recyclers (ABR) is pleased to announce that our new video, “Circular Economy Spotlight: The Sustainable Life of Lead Batteries,” has earned a Platinum Viddy Award, one of the highest honors in video production. This recognition reflects our commitment to producing high-quality content that engages and informs audiences on the vital and sustainable role of the lead battery recycling industry.
The video takes viewers on a compelling journey through the full lifecycle of a lead battery, showcasing how design, recycling, renewal, and reuse work together to create a sustainable loop that minimizes waste and supports a greener future. As the first video of its kind for this industry, it serves as a powerful educational tool to deepen understanding of how the circular economy reduces environmental impact while ensuring a reliable supply of essential materials for domestic lead battery manufacturing.
This ambitious project was made possible through months of collaboration with ABR members, the International Lead Association (ILA), and marketing agency Activated Growth. Leveraging cutting-edge virtual studio technology, the video creates an engaging experience that highlights the lead battery industry’s innovative approach to sustainability.
“The intent of this video is to educate,” said Rick Leiby, president of ABR. “We want people to understand how the circular economy of lead batteries plays a critical role in reducing waste, strengthening energy security, and driving economic stability. Our industry’s work is essential to powering everyday life, and this video captures that story.”
In addition to its broader industry impact, the video is also being customized for use by individual ABR members. Gopher Resource, a leading environmental solutions provider, is tailoring the content to support its outreach initiatives. “We’re excited to customize this video for Gopher Resource and incorporate it into our tradeshow and event strategy,” said Ray Krantz, director of business development at Gopher Resource. “This is a powerful way to share the story of lead battery recycling and its critical role in sustainability with our key audiences.”
Since its launch, “Circular Economy Spotlight” has already garnered over 12,000 views across YouTube and social media, a testament to its relevance and impact. It has also become a valuable resource for ABR member companies to raise awareness and educate key stakeholders about the benefits of the lead battery recycling process.
Watch the video below to discover how the lead battery industry leads the way in sustainable practices and why the circular economy matters.
